NeoCon 2017 CGI Renderings for Davis Furniture

Early summer in the contract furniture world means only one thing to most people: the annual NeoCon furniture show! Every year our longtime client Davis Furniture debuts a new collection of products. This year was definitely no exception.

NeoCon 2017 saw the release of a particularly long roster of new and exciting products from Davis. Among them was Q6, designed by Jonathan Prestwich. Q6 is a collection of benches and related products that are carefully designed to be combined into a huge variety of configurations. This flexibility means Q6 can be at home in almost any setting.

To show just how versatile Q6 can be, Hypothetical was asked to create a CGI animation to be shown at trade shows, online and in-person. We take you from a birds-eye view, into the details and back again to give a taste of how Q6’s flexibility.

With designs being finessed late into the spring, many products could not be obtained for photo shoots in time for the printing of their annual product book. Hypothetical was tasked with bringing these designs to life in realistic CGI rendered settings that speaks to the personality of the product and how it can be used.

tux penguin 3d rendering

Linux + V-Ray 3.x Update

Updated June 20, 2016Brian from the V-Ray forum has a couple of additional features that are not supported in exporting vrscene files from Max which I’ve added to my list below.


My post about using VRay with a Linux render farm has turned out to be easily my post read post, so it’s obvious I wasn’t the only one trying to figure out this combination.  That post was written before V-Ray 3 came out, so it’s time for an update.

scooter color array 3d renderings

Product Configurator Tech Demo

Configurators are cool and they serve a pretty great purpose – they let you see all the possible options for a product that has multiple customization points. Check out Hypothetical’s demo of a 3d rendered animated scooter configurator.

office 3d rendering design

Case Study on Using CGI for Furniture Rendering Design

I’ve been involved with creating CGI images and animations for furniture designers for years now and was very happy to have a chance to work with Davis Furniture this Spring to help them update their product book with their latest furniture designs and creating some new renderings of existing designs. Here’s a little more info on how it happened.

tux penguin 3d rendering

3ds Max + VRay Standalone is not as terrifying as you think

Update 15 June 2016 –

I have a new post up that updates this information with the latest in VRay 3.0!

Update 12 November 2013 –

There’s a collection of settings in the VRay RT parameters tab (change renderer to ActiveShade mode first, which brings up the tab you need, then switch back to Production render when you’re done) that controls whether things like XRef scenes and proxies are exported.  Enabling these makes a huge difference in how useful this cross-platform rendering method can work.

Yacht Design Using CGI and 3d Rendering

It’s been a while since I did any 3d rendering work for yachts, but a fun opportunity came up earlier this month to do a few interior design renderings.  My friend and former class-mate Tim Baldwin was interested in making a pitch to a British yacht maker and I was able to help him show his ideas in a couple of contextual views and a few furniture vignettes using CGI.

Initially we created two context 3d rendering views without any kind of props or decorations in order to show off his design as clearly as possible.  Later I went back and added in a few bits and pieces to make it feel a little more lived in while still not distracting from the important part, which was the interior design itself.