Our long-time collaborator, Davis Furniture, wanted to highlight the many features of their new A-Chair and Hypothetical helped them tell its story using CGI animation. The Davis brand is clean and stylish and we worked closely together to create an animation that is informative, not overly demonstrative and ultimately maintains their brand identity.
The A-Chair has a deceptively simple design is equally at home in a classrooms, cafeterias, lounges and more. It also is highly functional – it can stack 15 high, gang together to form organized rows and accept a tablet attachment for classrooms. Our challenge was to show these features and the eye-catching design without making viewers feel like they were in a classroom lecture themselves.
Hypothetical had a great time putting this animation together, we hope you enjoy!