Contract furniture makers need to show their products in settings that walk a fine line between showing off the furniture and upstaging it.

Leading up to NeoCon 2014, we helped Davis Furniture do exactly that while producing images for their product book.  Creating these images using CGI meant they could say goodbye to a long location scouting process, shipping products, renting spaces, hiring construction teams to create sets and hiring photographers and retouchers.

Since Hypothetical’s roots are in the architectural world, we bring an eye for design that keeps up with the latest office and environmental design trends that complement the manufacturers brand and intended customers.