We created this series of faucet renderings to demonstrate how CGI is capable of producing advertising-quality imagery that takes advantage of all of the streamlining that CGI has to offer.
We wanted to show the faucets in a variety of kitchen styles that spoke to the personality of each individual product. For the modern articulated faucet we went with a dramatic closeup showing water splashing onto bright red tomatoes. For the more rustic version, vegetables were included and for all of them we paid special attention to creating a mood that would grab a viewer and pull them into a tiny little story vignette.
And because the production was digital from end-to-end, there was no construction needed, revisions could be made up to the last minute, and each finish could be chosen specifically to reinforce the brand message and not because of cost.