Animation can be a powerful tool to tell your product’s story.  Expanding a visual from a still image to a moving image opens up a whole new set of possibilities to communicate personality and connect with your audience.

That’s what we set out to demonstrate with this short introductory animation for Davis Furniture’s Rox chair.  It’s a fun product that adds some whimsy to an office and literally puts the person sitting in it in motion.

We went with a simple white background to keep the focus on the chair and added some motion graphics to elaborate on some of the ideas this product embodies.  And then to top it all off we coordinated carefully timed visuals with an upbeat, modern soundtrack to keep it lively and fun for the 45 second runtime.