NeoCon 2018 CGI Renderings for Davis Furniture

If it’s June, it’s time for NeoCon! This year Hypothetical continued its partnership with Davis Furniture, creating 3d renderings for Davis’ annual product book showcasing new products and fresh takes on tried and true contract furniture.

This year we created a collection of full CGI sets showing off products like Techniq, Poise and Q6. We also worked with existing photography to create a set of digital photo composites, replacing backgrounds and adding products to combine the best aspects of photography and CGI.

3d Rendered Digital Sets Complete design freedom

DFI032-012-poise

CGI Photo Composites Enhancing photographs with 3d rendering

This photograph is a great starting point for a CGI photo composite. The space could be opened up a little to really make it appealing to office breakers...
This photograph is a great starting point for a CGI photo composite. The space could be opened up a little to really make it appealing to office breakers…
So let's add a calming vista and patio outside a wall of windows using CGI to really give break-time a relaxing feel.
So let’s add a calming vista and patio outside a wall of windows using CGI to really give break-time a relaxing feel.
Good conference rooms include tie-dye paintings of Marx.
Good conference rooms include tie-dye paintings of Marx.
Great conference rooms are enclosed and keep Marx out of it.
Great conference rooms are enclosed and keep Marx out of it.
Very zen. In fact, maybe a little too zen.
Very zen. In fact, maybe a little too zen.
Some windows and sliding white board panels create an inspiring training space.
Some windows and sliding white board panels create an inspiring training space.

One of Davis’ featured product lines was the outdoor extension of their popular Ginkgo seating. A simple powdercoat frame is complemented by subtle sculptural shaping of the outline. It is a fun product to render with the interplay of shadows filtering through the chair’s frame.

A cozy spot to collect your thoughts after that big staff meeting.
A cozy spot to collect your thoughts after that big staff meeting.
But without Ginkgo Wire Chair at the head of the table, it just isn't complete.
But without Ginkgo Wire Chair at the head of the table, it just isn’t complete.