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Davis Furniture is one of Hypothetical’s first clients and still one of still one of our busiest. Davis manufactures high-design contract furniture and they came to us with a brief Hypothetical is ideally suited to fulfill: extending their imaging capabilities beyond the walls of a photo studio by designing spaces that perfectly complement their products and brand.

Hypothetical’s work for Davis to date has included still images for catalog, web and social media and animation for trade shows and online sharing.

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Still images typically start with inspiration boards where we set out the general look. This is all about what style complements the product – is it a traditional private office, a modern tech firm, an expansive gathering space? It’s like location scouting with one huge advantage – we can mix and match architectural elements from different spaces with lighting that may not ever be available on location and finish with design ideas of our own.

For more complex products, especially those with upholstery details that need to be captured up close and to the highest accuracy, we often combine CGI environments with product photography. With careful adherence to the lighting from the original photos, we can completely replace the set to place the product in a creative and engaging space.
For more complex products, especially those with upholstery details that need to be captured up close and to the highest accuracy, we often combine CGI environments with product photography. With careful adherence to the lighting from the original photos, we can completely replace the set to place the product in a creative and engaging space.

Hypothetical’s animation work has been instrumental in effectively telling Davis’ product stories. Many of Davis’ products can be configured to fit individual spaces and come in a wide variety of finishes. Our animation has allowed Davis to show how flexible their products are