If it’s June, it’s time for NeoCon! This year Hypothetical continued its partnership with Davis Furniture, creating 3d renderings for Davis’ annual product book showcasing new products and fresh takes on tried and true contract furniture.
This year we created a collection of full CGI sets showing off products like Techniq, Poise and Q6. We also worked with existing photography to create a set of digital photo composites, replacing backgrounds and adding products to combine the best aspects of photography and CGI.
3d Rendered Digital Sets Complete design freedom
CGI Photo Composites Enhancing photographs with 3d rendering
One of Davis’ featured product lines was the outdoor extension of their popular Ginkgo seating. A simple powdercoat frame is complemented by subtle sculptural shaping of the outline. It is a fun product to render with the interplay of shadows filtering through the chair’s frame.